Emerging trend:We’re seeing from our data a rise in conversations around the lesser-known crypto exchanges such as Bitpay, Bistamp and Dash.The DeFi conversations are wide and growing across Digital Currency (+101%), Blockchain (+108%), and Bitcoin (+172%).Conversations about money have evolved, with more and more people having access to information and tapping into decentralised finance (hello, cryptocurrencies!). Communities of experts and everyday people are joining forces, freely sharing knowledge about finances and investments for all to see. But these days, a new crowd’s getting in on the finance action - and having fun. Money matters used to be closely held secrets of the few.
Speaking of Money: Conversations worth investing in This includes conversations around TreeVerse, crypto gaming and cloud gaming.
Emerging trend:With the emergence of cryptocurrencies and play-to-earn games, the possibilities of decentralised gaming will be a growing topic of conversation among content creators and others in the gaming industry. We are seeing these conversations expand to metaverse technologies including avatars, NFTs, and VR. We have noticed big volumes of conversation across the gaming communities on Twitter are around the metaverse (+8,181%) and AR (+12%). Conversations on gaming have increased 93% YoY. With Australia levelling up its gaming industry – from hosting major expos, like PAX and Aust, to introducing a workers union for game development – gaming conversations will only continue to grow on Twitter. It’s where players, esports leagues, publishers, media, streamers, fans, and commentators come to connect and to talk about all the latest in gaming. Gaming conversations have found a place at the heart of Twitter. Next-Level Gaming: Communities changing the game Emerging trend: We are seeing the conversations around identity becoming more and more nuanced, with Aussies looking to understand about how intersections of gender, sexual orientation, ethnicity, and other facets of identity, impact people’s experiences and perspectives. There’s also a strong and growing community of advocates with a collective vision to create a safer world for women, and who are vocal about the need for structural change to achieve gender equality (+23%). This includes societal/community issues, politics or crowd-funding/support for individuals. A lot of these conversations are focused on information boosting. Apart from that, we saw a 39% increase in conversations around First Nations. We saw a 58% increase of LGBTQIA+ conversations and content. These conversations have intensified more recently, they’re becoming nuanced and the intersectionality of the issues has been put at the forefront. Today, we see the growing community of voices talking openly about social issues and raising awareness about marginalised communities. Australians are talking more and more about how we can create an equal Australia for everyone. Voices Powering Change: Listening and learning from everyone Twitter, as a driver of both trends and real-world change, has become a service that not only provides Aussies a space to connect but a window into culture.”Īmong the standout highlights from the report is:
The 2022 Twitter Trends report analysed billions of Tweets from 2019 to 2021 and found the three biggest movements floating to the top of conversation.įrom finance and gaming to social inequalities, the talk on the social media platform reveals where the world is going.Īngus Keene, managing director for Twitter Australia and New Zealand, said: “Conversations have never been more important in the eyes of Australians. The report noted that hundreds of millions of Tweets are sent on Twitter every day and when closely examining the conversations Tweets give a signal about how people are thinking, feeling, and behaving, as well as a sense of direction for where culture is heading. Twitter Australia has revealed the biggest trends they are seeing on the platform and have reviewed and analysed them in its latest report, Twitter Trends 2022.
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